I’ve spent 15+ years in the home-services world, from nearly a decade at Angie’s List to leading marketing for a fast-growing contractor app with 3,000+ monthly downloads. I’ve worked with thousands of pros, built programs that drive real results, and learned exactly how homeowners choose who they trust.

I’m also a mom of three boys. And Raise the Trades comes from both places: my career spent supporting contractors and my desire to show my kids that the trades are meaningful, respected, high-opportunity paths.

And then there’s my husband.
He built an HVAC company from the ground up, sold it, and now manages commercial properties in downtown Indy. He’s lived the realities of running a service business and brings the kind of insight you can only get from being in the field.

Together, our experiences shape Raise the Trades: real-world, practical, and grounded in what the trades actually need.