In Every Trade, the Best Eventually Go Out on Their Own
Concierge medicine is growing as physicians leave insurance-based practices. Here's why the shift says more about incentives, AI, and the future of trusted relationships than healthcare alone.
I'm Running a Very Unscientific Experiment
What happens when you plant pumpkins over a septic field? I have no idea, but I have a hypothesis. This fall, I'm running a very unscientific experiment to see if curiosity (and a little extra nitrogen) produces the best gourds in the neighborhood.
Case Study: How Google Changed the Rules of Marketing (Again)
HubSpot built a marketing empire by mastering Google search. Then AI changed how people find answers. What happened next isn't just HubSpot's story: it's a preview of what's coming for every contractor who still thinks marketing is about getting found.
The Best Management Advice I Read This Year Came from a Saturday Night Live Actor
I wasn't expecting one of the best management lessons I'd read to come from Saturday Night Live. But Tina Fey's four rules of improv—agree, "yes, and," make statements, and embrace mistakes—turn out to be surprisingly relevant for anyone running a service business.
The World Cup Visitors Are Missing America's Best Success Story
Millions of visitors are here for the World Cup, filming the $5 chickens and the gas stations. After 15 years around contractors, I think they're pointing the camera at the wrong thing.
Seventeen Seasons
A pool guy spent 17 seasons building someone else's business before finally deciding to build his own. His routes got cut. His income got cut. So he went out on his own. A few pool cleanings later, I built him a postcard-sending agent and a handful of other automations. The technology is interesting. His decision is the real story.
We're All Running Each Other Through ZeroGPT
We used to compare Wordle scores.
Now we're comparing ZeroGPT scores.
A strange new hobby has emerged: running coworkers' emails, LinkedIn posts, and newsletters through AI detectors and pretending we're not all doing it.
Welcome to Your Token Improvement Plan
What happens when AI adoption becomes a performance metric? Welcome to the Token Improvement Plan.
Meta just laid off 8,000 employees while doubling down on AI.
When Facebook laid off thousands of managers and doubled down on AI, most people read it as a tech story.
It isn't. It's an infrastructure story. And the businesses that stand to benefit most aren't in Silicon Valley. It’s the companies running plumbing trucks, fixing roofs and replacing furnaces.
The Martha vs. Angi Arm Wrestle
Angie’s List built a marketplace around homeowner urgency. Martha Stewart’s new AI startup, Hint, is attempting to build something much more ambitious: an operating system for homeownership itself. One monetizes transactions. The other aims to compound trust before money moves. That distinction may quietly reshape the economics of home services over the next decade.
One of the Most Successful Guys I Know Drives a Snap-on Truck
What if some of the most financially stable, recession-resistant careers in America are the ones nobody talks about at career day? A reflection on Snap-on route ownership, skilled trades, recurring-revenue businesses, and why my kids may understand something about success that many adults have forgotten.
Salesforce Solved This Problem at Scale. You Can Solve It at Your Business.
In 2024, Salesforce deployed AI internally to handle customer support at scale. The result: 63% of support conversations resolved without a human ever getting involved. Millions of interactions, handled automatically. What they did with their support team after that is the part worth paying attention to. They did not let them go. They moved them — into customer success, onboarding, and retention roles. Work that actually requires a person. They called it redesign, reskill, redeploy, rebalance. Four words that should mean something to every home service operator in the country.
Your Inbox Called. It Wants You to Know AI Is Still Transforming the Trades.
Most AI for home services is being sold by agency reps who've never dispatched a tech or read a job costing report. The pitch sounds good. The retainer doesn't. Here's what AI actually looks like when it's built for how a service business works—and what a 1% margin improvement is really worth.
The Estimate You Sent Tuesday Is Already Dead. Here Is Why.
Most contractors lose jobs not to better competitors but to whoever followed up one more time. The estimate you wrote off as dead last week probably was not. The homeowner got busy. The inbox got full. And the job went to whoever had the patience and the system to keep asking. Here is what that is costing you and how to stop it.
Indiana Is Winning the Data Center Race. The Electrician Shortage Could End It.
Indiana is winning the data center race. Google. Meta. Microsoft. Amazon. The investment is real and the momentum is genuine. But you cannot wire a data center without electricians. You cannot build the future without the workforce to construct it. And right now, that workforce is not ready. Here is what that means for Indiana, for contractors, and for the kid sitting in a high school classroom today who nobody is telling the truth to.
The Form Had a Line for My Investment Advisor. Not My Mechanic. The World Is Mad.
Filling out a Personal Financial Statement highlights a gap most business owners recognize immediately. The form asks for your lawyer, accountant, and tax advisor, but ignores the relationships that actually keep a trades business running. There is no line for the mechanic who keeps your trucks on the road, the supplier who comes through when it matters, or the people who make the work possible every day. In the trades, these are not secondary relationships. They are the foundation of the business.
Two New Google Rules. One Clean Opportunity for Contractors Who Play It Straight.
Most contractors running review contests think they're building their reputation. Google's new policy says otherwise. If your follow-up process includes quotas, name-drop requests, or scripted language, your reviews may be getting filtered without you ever knowing it.
You're Not an Exterminator. Stop Letting People Call You One.
Pest control professionals are losing customers to ChatGPT, Home Depot, and a perception problem decades in the making. Here's how to close the respect gap, charge what you're worth, and market like the expert you already are.
What Contractors on Reddit Actually Think About AI (Spoiler: They're not impressed. And they're not wrong.)
Missing calls. Slow follow-up. More competition entering the trades. We went to Reddit to find out what contractors really think about AI, and what it means for running a tighter service business.
A Practical Starting Point: How to Actually Learn Claude
AI fluency isn't a credential for trades business owners. It's a multiplier, and the gap between owners who've built it into their operations and those who haven't is widening fast. Here's exactly where to start, and why your next hire might not be a person at all.