The Scariest Number in Your Business Is the One You Don't Know
A full schedule doesn't always mean a profitable business. Here's how hidden labor costs, overhead, and customer acquisition expenses can turn a seemingly profitable job into a much smaller payday. Plus, a calculator to help you run the numbers on your own jobs.
Ghosted: The Jobs That Came Back to Haunt Your Contracting Business
Your contracting business might be haunted. Not by ghosts, but by missed calls, forgotten estimates, and customers who never heard from you again. Here are five revenue leaks worth investigating this Halloween.
Brilliant or Ridiculous? The Strangest Technology Being Sold to Contractors
A robot that ties rebar. A portable toilet that reports when it's full. A flying pressure washer. Some of the strangest technology being sold to contractors has a surprisingly good business case. Others raise a bigger question: Are we solving problems worth solving?
The Estimate Isn't Dead. Your Follow-Up Is.
Every open estimate represents real money already spent: marketing, a site visit, hours of pricing work. Before you buy more leads, find out how many of your quotes were actually turned down and how many were simply never followed up.
Congratulations, You're the Low Bidder. Now Find Out Why.
A construction bid is a prediction about labor, materials, equipment, and a hundred things that haven't happened yet. Get it right and you've won a profitable job. Get it wrong and you might spend the next six months wishing you'd come in second.
A Calendly Link Does Not Make You a Contractor Consultant
The phone rings. It's another AI consultant promising to automate your contracting business. He's got voice agents, appointment setters, and a Calendly link. What he doesn't have is the slightest idea what a takeoff is. Welcome to the AI consulting boom.
AI Receptionists for Contractors: Do They Actually Win More Jobs?
An AI receptionist can answer every call, but that's only the first step toward a sold job. This vendor-neutral guide explains what AI receptionists actually do, what they cost, how homeowners respond, and how to measure whether one wins your business more profitable work.
Google Is Taking Away Your Lead Price Limit. Here's What Contractors Need to Know.
Google is moving Local Services Ads into Google Ads. Pay-per-lead stays, but the max-per-lead bid and your old reports don't. Here's what changes for contractors, a simple way to calculate what a lead is worth to your business, and a checklist for before, during and after your account migrates.
Where Your Business Still Depends on Someone Remembering
Every home service business has handoffs that only happen because someone remembers: the callback, the estimate follow-up, the review request. Here's how to decide which ones your software should handle, where Zapier and AI fit, and where a person should stay in charge.
Who Owns the Homeowner?
Paid leads aren't disappearing. But home service platforms increasingly want to do more than make an introduction. They're scoping jobs, setting prices, booking work and building relationships designed to bring the homeowner back to them. For contractors, the question is simple: who gets the second job?
Google Just Put a Price on Your Unanswered Phone
Starting October 1, an unanswered phone could cost contractors twice: once in lost business and again as a billable Google lead. And that’s not the only change coming to Local Services Ads.
Capitalization Isn't Corporate
A cold pitch email caught my attention with a genuinely useful offer. Unfortunately, it came wrapped in lowercase letters, a “btw,” and two “ofc”s. In the race to sound less like AI, have we forgotten how to write a normal email?
Angi Is Advertising Inside ChatGPT. Here's Why Contractors Should Care
Angi is testing a new way to reach homeowners inside ChatGPT—potentially before they search Google or visit a contractor's website. Here's what independent contractors should know.
Built By The Trades vs. Raise the Trades
Similar names. Very different solutions. One sells operations software. The other helps contractors find revenue opportunities and turn them into growth. Here's what separates Built By The Trades from Raise the Trades—and how to decide what your business actually needs.
AI Belongs Where the Work Happens
Nobody has time to open another app, learn another dashboard, or remember another prompt. The real opportunity for AI in contracting is making the work that's already happening easier, faster, and less dependent on someone's memory.
You Don’t Need More Leads. Start With the Customers You Already Have.
You already paid to acquire them. They already know your name. So why are you spending more money chasing strangers while past customers sit untouched in your database?
Before You Buy More Leads…
Before spending another dollar on leads, know what's happening to the ones you already have. A slow month caused by too little demand and a slow month caused by a leaky business look identical from the outside, and they need completely different fixes.
7 Boring Things the Best Trade Businesses Are Unusually Good At
Your competitors probably know everything you know. That's the good news. Because most of them still won't do it on a busy Tuesday.
The Bar Isn't High. It's Unattended.
What if your biggest competitive advantage isn’t something you need to learn? It’s something you already know, and your competitors got tired of doing.
ChatGPT for Contractors: 25 Prompts You'll Actually Use
Before you spend another dollar on leads, open ChatGPT. These 25 prompts can help you find the estimates that went cold, calls that should have booked, jobs that may be losing money, customer complaints that reveal bigger problems, and dozens of other leaks hiding in your business.