AI That Books Jobs While You're On the Job.
While you're on the job, leads are calling. Estimates are sitting. Follow-ups aren't happening. We build the systems that handle all of it, automatically, and without you in the middle.
You built a great business. Then you became the bottleneck in it.
Missed calls, dead estimates, and slow follow-up cost independent home-service businesses thousands every month — and most owners don't know where it's leaking.
We close those gaps:
Every lead gets an immediate response — day, night, or weekend
Estimates follow up automatically until they close
Missed calls recovered before a competitor picks up
Completed jobs turned into content homeowners trust
Back office runs without adding headcount
HVAC. Plumbing. Electrical. Roofing.
Built for real operators. Not demo videos
The Trades Changed Our Lives. We're Bringing That Message to Schools.
My husband built an HVAC company from scratch and sold it. I spent 15 years inside the home-service economy. We've lived this industry from every angle, and we're done watching kids get steered away from it before they ever get a real look.
Contact Us
If you're a plumber, electrician, HVAC company, or contractor: we help you grow — with marketing strategy, local SEO, content, and practical AI tools that fit your business.
If you're a school, parent, or counselor: we show up. Career days, career fairs, community events. We make the case for the trades directly to the kids who need to hear it.
About Us
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Most marketing for the trades starts with an insult: you're behind, you're outdated, you need to be fixed.
We reject that entirely.
Independent trade businesses aren't broken. They're already doing the hardest work: earning trust one job at a time.
Our job is to make that trust visible — through sharp marketing, practical AI tools, and systems that turn your field work into faster estimates, better follow-ups, and a stronger reputation.
We build clarity, consistency, and trust. So growth feels like momentum, not disruption.
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Raise the Trades was founded by Elizabeth Northern, who spent over 15 years working alongside home-service professionals—from nearly a decade at Angie’s List to leading marketing for a fast-growing contractor app.
She’s also a mom of three boys, and this work is personal: it’s about honoring the trades as meaningful, respected paths worth building a life around.
Alongside her husband, who built and sold an HVAC company and now manages commercial properties in downtown Indy, Raise the Trades is shaped by real-world experience from both sides of the work. -
Raise the Trades exists to bring visibility, respect, and opportunity back to the skilled trades. These are essential careers built on real skill and responsibility, yet they’re too often misunderstood. We support both the people entering the trades and the local home services companies behind them, helping operators navigate changes in Google, AI, and the modern marketplace while building businesses that last.