ILLUSTRATIVE SAMPLE · NOT A CLIENT RESULT
THE LEAK REPORT / EXAMPLE 001
Find the money
you’re missing.
A revenue diagnostic that shows where jobs slip away, what it may be costing, and what to fix first.
Biggest leak
Missed calls
$5,880 a month
30 calls a month go unanswered. Fix this first.
9 of 10 leaks checked · 1 had no data on file
$9,880Illustrative monthly opportunity at risk
$118,560Annualized equivalent*
$2,500One-time report cost
One $2,500 report. $9,880 a month in modeled opportunity.
Where the money goes.
The Leak Map · ten points in the customer journey
GETTING FOUND → CAPTURING DEMAND → WINNING THE JOB → EARNING THE NEXT ONE → KEEPING THEM
01
Invisible online
Looks healthy
Measured02
Missed calls
$5,880
Estimated03
Unbooked calls
Looks healthy
Measured04
Slow quotes
Looks healthy
Measured05
Silent follow-up
$2,400
Estimated06
Small tickets
Looks healthy
Estimated07
Invisible work
No data available
08
Missing reviews
Looks healthy
Measured09
No referrals
Looks healthy
Estimated10
Forgotten customers
$1,600
EstimatedESTIMATED MONTHLY OPPORTUNITY AT RISK$9,880
Modeled opportunityLooks healthy: checked, no material loss identifiedNo data available: the shop didn’t have it on file.All values illustrative; no guaranteed recoveries.
Fix these first.
The three biggest modeled opportunities
01CALLS
Missed calls
$5,880 / mo
Recover more inbound demand with missed-call text-back and after-hours coverage.
The math
30 missed calls/mo × 35% would have booked × $560 average ticket = $5,880/mo.
30 missed calls/mo · Measured
35% would have booked · Estimated
$560 average ticket · Measured
02ESTIMATES
Silent follow-up
$2,400 / mo
Put a 48-hour, 7-day and 21-day follow-up behind every open quote.
The math
$24,000 in new estimates that go cold each month × 10% potential recovery = $2,400/mo.
$24,000 in new estimates that go cold each month · Measured
10% potential recovery · Estimated
03RETENTION
Forgotten customers
$1,600 / mo
Reach past customers before they call the next company on the list.
The math
80 past customers due for service each month × 5% rebooking × $400 average ticket = $1,600/mo.
80 past customers due for service each month · Measured
5% rebooking · Estimated
$400 average ticket · Measured
Your 90-day Seal Plan.
Three moves, one at a time. Each with one number to track.
Seal Plan: from $2,000/month · 3-month minimum
DAYS 01–30
Answer every opportunity.
Audit missed calls, install text-back, track booked appointments.
Track: % of calls answered
DAYS 31–60
Revive open estimates.
Work the backlog and launch consistent quote follow-up.
Track: open estimates followed up within 48 hours
DAYS 61–90
Wake up past customers.
Run a reactivation campaign and measure booked work.
Track: past customers rebooked
WHAT I NEED FROM YOULast 90 days of call logs · Open estimates · Customer list with last service date
THE REAL REPORT USES YOUR NUMBERS
You get the findings, the assumptions behind every number, and a plan you can act on, with or without me.
Book a free Leak Check →
Every Leak Report starts with a free 60-minute Leak Check.
* Illustrative example only. Figures are hypothetical, rounded and annualized for demonstration; they are not findings from an actual company, verified benchmarks, forecasts or promises of recovered revenue. Some opportunities overlap; a real report removes any double counting. © Raise the Trades.