AI for Contractors · Raise the Trades · A Working Lunch
Think for yourself.
Just not by yourself.
You already know AI matters. You just don't have time to figure out what's real, what's hype, and what actually helps a home service business like yours.
Thursday, June 18 · 12–3 PM · ZWorks, Zionsville · Lunch included
Office / admin add-on: $99
You don't need a transformation. You need a percentage point.
"The call that came in at 8pm and went to voicemail. The estimate you sent that was good, but never got a follow-up. The job that booked, but the paperwork took three times longer than it should have."
These aren't signs of a broken operation. They're the normal friction of running a real business.
A 1% margin improvement on a $2M operation is $20,000 back in your pocket. Not from overhauling everything. From tightening the things that are already almost working.
That's where AI actually earns its place in a trades business. Not as a $10,000-a-month agency retainer built for a company with Fortune 500 margins. As a system that fits how a service business actually works — and pays for itself in the first month.
This workshop cuts through everything else and shows you exactly where those catches are in your operation.
What contractors are quietly losing revenue on right now
- After-hours leads that come in when nobody's answering
- Estimates that sit cold because follow-up didn't happen
- Missed calls that go straight to a competitor
- Too much running through the owner — every decision, every question
- Repetitive admin work that shouldn't require a human
- Office chaos during busy season when response time slips
- Dispatch headaches and scheduling back-and-forth
- Reviews that never get requested because there's no system
- Good customers who don't come back because nobody followed up
One or two of these solved pays for this workshop many times over.
Home service operators. Any size. Any trade.
Solo operator or 50-person crew — if you're running a home service business and wondering where AI actually fits, this room was built for you.
You don't need a tech background. You don't need to know anything about AI going in. You just need to run a business and want to run it better.
The window for early-mover advantage is open. It won't stay open.
Early
Most contractors haven't started. That's the opportunity.
Fast
The gap between operators who move now and those who wait is closing fast.
Real
Contractors using AI are already running tighter operations.
Affordable
The tools are affordable — less per month than one lost job.
Your competitors are figuring this out quietly. The ones who move now build an operational advantage that gets harder to close every month. This isn't about being first in your industry. It's about not being last in your market.
Clarity. A working setup. And a clear next step.
- A plain-English understanding of what AI actually does — and what it doesn't
- Specific tools worth using right now (and ones to ignore)
- At least one thing set up and working before you leave the room
- Real use cases for your type of business — not generic examples
- A clear picture of where you're leaking revenue and what fixes it
- Less overwhelm. More confidence. An actual place to start.
- A room full of operators in the same trades, comparing notes honestly
3 hours. No fluff. Here's exactly what we cover.
Lunch + introductions
Get settled. Meet the room. No icebreaker games.
What AI actually is — in plain English
Cut through the noise. Understand what's real and what's hype, without sitting through a tech lecture.
Where it actually helps contractors
Lead follow-up, after-hours response, estimates, scheduling, reviews, admin. Real use cases. Live demos. Contractor-specific.
Hands-on: you set something up
Small groups. Pick the area most relevant to your operation. Walk out with something actually running, not a list of things to research later.
Q&A — your specific questions
No topic off limits. Straight answers about what works for businesses like yours.
Optional: stay and compare notes
Informal. No agenda. Some of the best conversations happen after.
Is this worth it?
One lead that didn't fall through the cracks: $500–$5,000+ job
One estimate that got followed up on and closed: $1,000–$20,000+
One hour of admin work eliminated per day: $20,000+/year in owner time
One after-hours call answered instead of going to a competitor: job saved
You don't need this workshop to fix every problem in your business. You just need it to fix one. That's more than enough to pay for itself.
People who've actually been in your business.
Elizabeth Northern
Founder, Raise the Trades
Nearly a decade at Angie's List. Led marketing for a fast-growing contractor platform. Has worked alongside thousands of home service pros on the same problem: the gap between a lead and the revenue. She knows exactly where the money leaks — missed calls, slow follow-up, no system — and how to close it.
Jeff Wraley
Founder, Groundwork
Started as a civil engineer. Spent 15+ years in commercial contracting and home improvement. Now works directly with contractors on how AI fits into real operations — qualifying leads, booking jobs, eliminating admin back-and-forth. Not a theorist. An operator who's been on job sites and in the field.
Between them: 30+ years in the trades. Thousands of contractor conversations. Zero fluff.
Straightforward. No surprises.
Office/admin add-on: $99 · Lunch included · Seats limited
If you're still on the fence
"I'm not a tech person. Will I be lost?"
This was built specifically for people without a tech background. No coding. No jargon. No assumptions. If you can use your phone, you're ready for this. We've done this enough to know what confuses contractors — and we avoid all of it.
"We're already slammed. Is three hours worth it?"
One thing working better in your business pays for three hours many times over. The question isn't whether you can afford the time. It's whether you can afford to keep running the same gaps another six months.
"Is this a sales pitch for software?"
No. We'll mention tools that are useful — including our own — but this is a working session, not a pitch. Our goal is for you to leave with something running, not a shopping cart full of subscriptions.
"We're doing fine without AI. Why does this matter now?"
Most contractors doing fine right now are still losing jobs to slow follow-up and missed calls. AI doesn't change what you do well. It just stops the quiet revenue bleed around it. And your competitors are starting to figure that out.
"Should I bring someone from my office?"
Yes. The $99 add-on is specifically for office managers, dispatchers, and admin staff. The person who handles your phones and schedules your jobs will get as much from this as you will — maybe more.
"What if I don't get anything useful out of it?"
That hasn't happened. But if you sit through three hours and genuinely walk out with nothing applicable to your business, reach out directly. We'll make it right.
Three hours. Lunch. A clear next step.
Not a conference. Not a pitch. Not a day-long commitment. A working lunch with a small group of operators in the same industry — and two people who've spent the last year deep in this problem on behalf of contractors.
Think for yourself.
Just not by yourself.
June 18. Zionsville. Three hours over lunch. Walk out knowing exactly where AI fits in your business — and with something actually running.
Reserve Your Seat — $199Office/admin add-on: $99 · Lunch included · Seats are limited · ZWorks, Zionsville IN