Introduction to AI for Contractors
Introduction to AI for Contractors
Reserve Your Seat
Introduction to AI for Contractors

Find the Leak.
Fix the Leak.

Two presentations. One afternoon. Leave with one practical improvement you can put to work immediately.

Thursday, June 18  ·  12:00–3:00 PM Lunch included  ·  ZWorks — Zionsville, IN
The payoff

What you'll leave with

Understand AI in plain English
Know which AI tools are worth your attention
Your biggest operational leak, identified
A rough number on what that leak may be costing
One fix you can put in motion this month
A room full of contractors comparing notes
What happens

Two presentations. One afternoon.

1
Presentation 1  ·  with Jeff Wraley
AI in Plain English
ChatGPT. Claude. Agents. Bots. Tokens.

Jeff will separate hype from reality, explain what's changed over the last two years, and show which AI tools are actually worth your attention.

2
Presentation 2  ·  with Elizabeth Northern
Find the Leak. Fix the Leak.
Missed calls. Cold estimates. Slow follow-up. Scheduling. Collections. Hiring. Admin overload.

Liz will help you pinpoint the leak that's quietly costing you the most time, money, or opportunity — then choose one fix you can put in motion this month.

You'll leave with your biggest leak identified, a real next step, and a simple 30-day plan to act on it.

Who's running it

Years listening to contractors. Years testing what's possible.

No gurus. No theory. Just practical insight from thousands of contractor conversations and real-world experience helping home service businesses grow.

ENElizabeth Northern
Elizabeth NorthernWhat Contractors Are Facing
Founder, Raise the Trades

Nearly a decade at Angie's List. Led marketing for a fast-growing contractor app. Worked alongside thousands of home service pros on the same recurring problems: missed calls, slow follow-up, inconsistent communication, and the gap between interest and revenue.

JWJeff Wraley
Jeff WraleyWhat's Changed & What Matters
Founder, Groundwork

Started as a civil engineer. Spent 15+ years in commercial contracting and home improvement. Now works directly with contractors on how AI fits into day-to-day operations — qualifying leads, booking jobs, and cutting the back-and-forth. Not a theorist. An operator.

Elizabeth has spent years listening to contractors. Jeff has spent years testing what's possible. Together, they'll help you make sense of what actually matters.

Reserve your spot

Reserve Your Seat

When

Thursday, June 18
12:00–3:00 PM

Where

ZWorks Coworking
170 S Main St
Zionsville, IN 46077Plenty of parking. Easy access from I-465 & US-421.

Registration

$199 per seat
Office & admin team members add on for $99
Lunch included

Introduction to AI for Contractors  ·  ZWorks, Zionsville IN Hosted by Elizabeth Northern & Jeff Wraley