Introduction to AI for Contractors: A Working Lunch
Live Workshop · Zionsville, Indiana · June 5, 2026

Introduction to AI
for Contractors

A Working Lunch

A practical, beginner-friendly session for home service companies who want a straight answer — no hype, no jargon, no coding. Just what AI can actually do for your shop right now.

Friday, June 5, 2026
12 PM – 3 PM
ZWorks, Zionsville IN
Lunch included
Small group · Limited seats remaining
Reserve Your Seat — $199

Office / admin team members: $100 add-on · Lunch included

Sound familiar?

"Everybody's talking about AI. I don't know what's real, what's hype, or where to even start."

That's the honest position most contractors are in right now — and it's a completely reasonable one.

AI is moving fast. The noise is louder than the signal. And the last thing you need is a three-hour pitch for software you'll never use.

This workshop is something different: a practical, beginner-friendly session built specifically for home service operators. We'll cut through the hype, show you what's actually useful, and help you walk out with at least one thing working before you leave the room.

The plan

What we'll cover

12:00 PM
Lunch + introductions
Get settled. Meet the room. No icebreaker games.
12:30 PM
AI foundations — plain English
What it is, what it isn't, and why most of what you've heard is overblown.
1:15 PM
Where it actually helps contractors
Lead qualification, follow-up, communication, estimating, operations. Real use cases. Live demos.
2:00 PM
Hands-on breakout sessions
Pick the area most relevant to your business. Small groups. Practical setup you can use immediately.
2:45 PM
Q&A + wrap-up
Your questions. Straight answers.
3:00 PM
Optional networking mixer
Stick around and compare notes with other operators. Informal. No agenda.
What you get

You'll leave with

A clear picture of what AI can — and can't — do for your shop

Specific tools worth trying — and ones to skip

At least one thing set up and working before you leave

Less overwhelm. More confidence. A real place to start.

Your hosts

People who've actually been in your business

JW
Jeff Wraley
Founder, Groundwork

Started as a civil engineer. Spent 15+ years in commercial contracting and home improvement. Now works directly with contractors on how AI fits into day-to-day operations — qualifying leads, booking jobs, and cutting the back-and-forth. Not a theorist. An operator.

EN
Elizabeth Northern
Founder, Raise the Trades

Nearly a decade at Angie's List. Led marketing for a fast-growing contractor app. Worked with thousands of pros on the same recurring problem: the gap between a lead and the revenue. Missed calls. Slow follow-up. Inconsistent communication. She knows where the money leaks — and how to stop it.

Between them: 30+ years in the trades. Thousands of contractor conversations. Zero fluff.

Location

ZWorks — Zionsville, Indiana

ZWorks Coworking
170 S Main St, Zionsville, IN 46077
Plenty of parking. Easy access from 465 and US-421.
Investment

Straightforward pricing

Primary attendee Owner, operator, or manager
$199
Office or admin team member Add-on to a primary registration
$100
Lunch Included for all attendees
✓ Included

This is a small-group workshop — intentionally. We're keeping it intimate so the breakout sessions are actually useful. When it's full, it's full.

Reserve Your Seat — $199

Office/admin add-on: $100 · Lunch included

Common questions

If you're on the fence

"I'm not a tech person. Is this going to go over my head?"
No. This workshop was designed for people who don't have a tech background and don't want one. No coding, no jargon, no assumptions. If you can use a smartphone, you're ready for this.
"We're already slammed. Is three hours really worth it?"
That's the right question. If you leave with even one improvement to your follow-up, lead handling, or communication process, it pays for itself fast. Most contractors we work with say the bigger cost is the time spent confused — not the three hours getting clear.
"Is this just a sales pitch for some software?"
No. We'll mention tools we think are useful — including our own — but this isn't a pitch. It's a working session. The goal is for you to leave with practical knowledge and at least one useful setup, not a shopping cart.
"We're doing fine without AI. Why does this matter now?"
Your competitors are starting to use it — even if they don't talk about it. AI isn't going to replace your business, but it can tighten the gaps that quietly cost you jobs. This workshop helps you figure out what's worth your time and what isn't.
"Can I bring someone from my office or dispatch team?"
Yes — and we'd recommend it. The $100 add-on is specifically for office managers, estimators, and admin staff. A lot of what we cover lands harder when the person who handles the phones or the schedule is in the room.
The bottom line

Why this is worth your afternoon

You don't need to become an AI expert. You need to know what's real, what's useful, and how to start without wasting time or money on the wrong thing.

This workshop gives you that — in three hours, over lunch, with a room full of people in the same business you're in.

Beginner-friendly
No coding required
Contractor-specific examples
Lunch included
Hands-on breakouts
Small group, real conversation

Ready to stop guessing?

Join us June 5 in Zionsville. Lunch is on us. The rest is up to you.

Reserve Your Seat — $199

Office/admin add-on: $100 · Seats limited · Lunch included