Introduction to AI for Contractors
Introduction to AI for Contractors
Save My Spot
Introduction to AI for Contractors

Find the Leak.
Fix the Leak.

The fastest-growing contractors aren't always getting more leads. They're losing fewer opportunities. Leave with one practical improvement you can put to work immediately.

Thursday, June 18  ·  12:00–3:00 PM Lunch included  ·  ZWorks — Zionsville, IN
Nearly a decade at Angie's List
Thousands of contractor conversations
Real-world AI testing with contractors
No gurus. No software pitch.
The payoff

What you'll leave with

By 3:00 PM, you'll know where to start.

Understand AI in plain English
Know which AI tools are worth your attention
Your biggest operational leak, identified
A rough number on what that leak may be costing
One fix you can put in motion this month
A room full of contractors comparing notes
What happens

Two presentations. One afternoon.

1
Presentation 1  ·  with Elizabeth Northern
Find the Leak. Fix the Leak.
Missed calls. Cold estimates. Slow follow-up. Scheduling. Collections. Hiring. Admin overload.

Liz will help you pinpoint the leak that's quietly costing you the most time, money, or opportunity — then choose one fix you can put in motion this month.

2
Presentation 2  ·  with Jeff Wraley
AI in Plain English
ChatGPT. Claude. Agents. Bots. Tokens.

Jeff will separate hype from reality, explain what's changed over the last two years, and show which AI tools are actually worth your attention.

You'll leave with your biggest leak identified, a real next step, and a simple 30-day plan to act on it.

Who's running it

Years listening to contractors. Years testing what's possible.

No theory. No filler. Just practical insight from the work itself — and a clear eye for where time, money, and jobs slip away.

ENElizabeth Northern
Elizabeth NorthernWhat Contractors Are Facing
Founder, Raise the Trades

Nearly a decade at Angie's List. Led marketing for a fast-growing contractor app. Worked alongside thousands of home service pros on the same recurring problems: missed calls, slow follow-up, inconsistent communication, and the gap between interest and revenue.

JWJeff Wraley
Jeff WraleyWhat's Changed & What Matters
Founder, Groundwork

Started as a civil engineer. Spent 15+ years in commercial contracting and home improvement. Now works directly with contractors on how AI fits into day-to-day operations — qualifying leads, booking jobs, and cutting the back-and-forth. Not a theorist. An operator.

Elizabeth knows what contractors are facing. Jeff knows what's now possible. Together, they'll help you make sense of what actually matters.

Reserve your spot

Reserve Your Seat

When

Thursday, June 18
12:00–3:00 PM

Where

ZWorks Coworking
170 S Main St
Zionsville, IN 46077Plenty of parking. Easy access from I-465 & US-421.

Registration

$199 per seat
Office & admin team members add on for $99
Lunch included

If you don't leave with a clear leak and one practical next step, we'll refund your registration.
Introduction to AI for Contractors  ·  ZWorks, Zionsville IN Hosted by Elizabeth Northern & Jeff Wraley